The Group

The SWR Group was established in Hemel Hempstead in 1989, and is now built around four intertwined divisions that share the same great values, vision and purpose. It all began with supplying reels of Steel Wire Rope (SWR) in 1989, throughout the years the business has advanced immensely, today we stand as a leading supplier of Steel Wire Rope Solutions, Balustrade Systems, Garage Door Spare Parts, and offer Home Installation Services including; Garage Doors, Front Doors, Awnings, Bi-Fold Doors, Blinds and Awnings. In each area of the business, the same ethos is applied to ensure that we consistently provide high quality products and services, whilst keeping customer and staff success and happiness at the core of everything we do.

We now employ over 50 fantastic people at Eastman Way, Hemel Hempstead, from where we not only supply, but also manufacture, fabricate and install a wide range of our products. We have a strong vision to continue and accelerate our growth rate through to 2020, and beyond, to ensure that new and exciting opportunities continue to arise for our highly dedicated and determined team.

Passionate About People

Investors in people silver award trophy and SWR employees

We have long been a company who are extremely passionate about our people. Over the years, we have invested heavily in creating a culture where our people have a voice, and are given every opportunity possible to shine, grow and develop their careers.

SWR was founded through hard work, the owners, directors and management team are all from humble backgrounds, so collectively all understand and appreciate the importance of people. We encourage our teams to continually learn and improve in all that they do, and allow them room to reach their full potential. With the right culture, frameworks and opportunities, we believe that everyone can reach the top.

We were recently accredited with an Investors in People Silver Award for our ongoing commitments to people development, this passion continues to drive SWR forward by actively engaging everyone in the business. We are committed to ensuring that all employees have career development plans, and goals within the Investors in People framework.

Passionate about Customers

Customers At Our Core - Innovation, Teamwork, Learning and Respect

‘Customers at our core’ is the cornerstone of our values, and an integral part of everything we do here at SWR. Since the very beginning we have always organically focused on delivering a first class service to our customers. Over the years, this passion has become fully engrained in our behaviour, and is also reflected in our company mission, values and purpose.

We have recently adopted a more structured approach to consistently improve the services and products that we offer, which in turn has led us to be able to benchmark ourselves against industry leading companies, ensuring that we stay ahead of the game. We are extremely proud of our best in class NPS score of 96, which we feel supports our efforts and reassures customers that we are serious about service.

Our ‘Continuous Improvement and Innovation’ programmes have also had an impressive impact on our customers, and ensure that we don’t stand still, but instead constantly drive progression and expansion. It has become the norm at SWR for our people to constantly challenge the way we do things and generate ideas for improvement, we no longer accept a casual ‘it’s just the way we do things around here’ response. This has had an immense effect on team morale, and of course our valued customers.

Passionate about Community

Customers At Our Core - Innovation, Teamwork, Learning and Respect

Our local community is very important to us, and as such we are always looking at ways to get involved with local schools and charities. One scheme in particular involves a local school, Astley Cooper based in Hemel Hempstead, who we work with by way of an Enterprise Advisor Partnership.

We organise visits for Astley Coopers’ students to come and have a hands on experience at our Production Facility. We also support their Work Based Learning programme, which sees students gaining constructive and tangible experience working alongside our teams.

We have always been keen on encouraging and actively supporting local charities, one example of this was the introduction of our annual SWR bike ride, where our team members have taken on ever more challenging voyages each year. The most recent ride saw 11 of us complete a gruelling 124 mile journey from Hemel Hempstead to Stonehenge in support of The Hospice of St Francis, a local charity who provide life changing care for people and their nearest and dearest in our community who are living with life-limiting illnesses.